Minimizing

Optimizing user pathways to favor speed and engagement over complete exposure to information.

The terms of service is placed after the call to action and the size is inaccessible.

Altruheuristics


Biology

  • Dopamine: Reading long legal text is unenjoyable.
  • Flow: The T&Cs are displayed during sign up and being asked to read long text.

CBT Distortions

  • None

Biases

  • Salient Bias
  • Sunk Cost Fallacy
  • Hyperbolic Discounting

Circ’s Principles

  • Calmness: Provide all information required upfront before the journey.
  • Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.

Mental Health

  • None.

Traditional Heuristics


Jakob Nielson Principles

  • None

Gestalt

  • None

Don Norman Principles

  • Hierarchy: The link to T&Cs tend to be smaller reducing its prominence.

Graphic Design

  • None

Deceptive Patterns

  • None