Biochemical Integrity

Protecting the user against addictive dopamine loops and elevated cortisol levels.

Dopamine regulation

Avoid pleasure overstimulation to prevent pain, addiction, and impulsivity.

Status play

Avoid manipulating emotions through urgency, envy, conformity, elitism, and money.

Anxiety

Avoid urgency and provocative copy, especially for users with anxiety disorders.

Stress

Avoid unnecessary pressure by providing guidance and being transparent throughout the journey.

Flow

Manage expectations upfront and avoid distracting surprises that break concentration.

Game theory

Build equity and avoid zero-sum interactions for short-term gains.

Habits

Avoid enabling destructive habits and actively monitor wellbeing.

Comparison

Avoid comparisons between users and elites, especially among female users.

Exclusion

Avoid alienating users through fear of missing out and polarization.

Compassion

Avoid outrage and division as a means of engagement.

Values and boundaries

Protect the user’s self-esteem and identity.

Trust

Eliminate misinformation, hypocrisy, bots, and fake news, and strive for transparency.

Truth

Avoid distorting reality through survivorship bias.

Escapism

Avoid harmful, time-consuming, and non-productive experiences.