Biology
Dopamine regulation
Avoid pleasure overstimulation to prevent pain, addiction, and impulsivity.
Status play
Avoid manipulating emotions through urgency, envy, conformity, elitism, and money.
Anxiety
Avoid urgency and provocative copy, especially for users with anxiety disorders.
Stress
Avoid unnecessary pressure by providing guidance and being transparent throughout the journey.
Flow
Manage expectations upfront and avoid distracting surprises that break concentration.
Game theory
Build equity and avoid zero-sum interactions for short-term gains.
Habits
Avoid enabling destructive habits and actively monitor wellbeing.
Comparison
Avoid comparisons between users and elites, especially among female users.
Exclusion
Avoid alienating users through fear of missing out and polarization.
Compassion
Avoid outrage and division as a means of engagement.
Values and boundaries
Protect the user’s self-esteem and identity.
Trust
Eliminate misinformation, hypocrisy, bots, and fake news, and strive for transparency.
Truth
Avoid distorting reality through survivorship bias.
Escapism
Avoid harmful, time-consuming, and non-productive experiences.