Circ’s Principles


Balance
Always consider keeping the user in a state of allostasis.
Champion
Do not be a hypocrite. Use the product you build.
Esteem
Respect the user’s values and boundaries.
Warmth
Avoid the cold start problem by using a fake start solution.

Declutter
Avoid overwhelming the interface with freemium and premium interactions.

Calmness
Provide all required information upfront before the journey begins.

Transparency
Reduce anxiety by removing uncertainty and explaining algorithmic changes.

Expectations
Reduce stress by providing control and reassurance of outcomes.
Monitor
Follow up with users regularly to identify altruheuristic exploitation.
Re-evaluate
Run an altruheuristic evaluation after every design cycle.

Disclaimer
Clearly display the risks of biases and distortions when illusive interactions are unavoidable.
Beauty
Form and function go hand in hand. First impressions matter, so make the interface as beautiful as possible.

