Cold Start
Showing irrelevant or sensational content to capture attention and drive engagement.

Examples
Apps display globally trending and highly engaging but often irrelevant content when a user creates an account to solve the cold start problem.
Platforms surface highly advanced or popular content to beginners, making them feel intimidated and discouraged.
Altruheuristics
Biology
- Dopamine: Most engaging content is never-ending and the algorithm learns behaviors over time.
- Status Play: Status is lowered.
- Comparison: Most of the popular content includes celebrities and influencers.
- Values and Boundaries: Not taken into account when account is created.
CBT Distortions
- Shoulds e.g. I should look like that.
- Filtering: e.g. Why can’t I look like that?
- Labelling e.g. I’m no good because I don’t look like this.
- Overgeneralization e.g. Everyone else is better.
- Discounting the Positives e.g. My features are not good.
- Jumping to Conclusions e.g. I should get this as it can fix me.
- Catastrophizing e.g. What if I can’t look like this?
Biases
- Availability Bias
- Survivorship Bias
- Authority Bias
Circ’s Principles
- Champion: Don’t be a hypocrite, use the product you build.
- Warmness: Avoid the cold start problem with the fake start solution.
Mental Health
- Chronic Stress: Avoid repetitive stimulation using outrage.
- Chronic Anxiety: Avoid the state of uncertainty and provide reassurance.
Traditional Heuristics
Jakob Nielson Principles
- None
Gestalt
- None
Don Norman Principles
- None
Graphic Design
- None
Deceptive Patterns
- None