Cold Start

Showing irrelevant or sensational content to capture attention and drive engagement.

The cold start problem surfaces the most trending, low-quality content rather than meaningful or relevant information.

Examples

Apps display globally trending and highly engaging but often irrelevant content when a user creates an account to solve the cold start problem.

Platforms surface highly advanced or popular content to beginners, making them feel intimidated and discouraged.

Altruheuristics


Biology

  • Dopamine: Most engaging content is never-ending and the algorithm learns behaviors over time.
  • Status Play: Status is lowered.
  • Comparison: Most of the popular content includes celebrities and influencers.
  • Values and Boundaries: Not taken into account when account is created.

CBT Distortions

  • Shoulds e.g. I should look like that.
  • Filtering: e.g. Why can’t I look like that?
  • Labelling e.g. I’m no good because I don’t look like this.
  • Overgeneralization e.g. Everyone else is better.
  • Discounting the Positives e.g. My features are not good.
  • Jumping to Conclusions e.g. I should get this as it can fix me.
  • Catastrophizing e.g. What if I can’t look like this?

Biases

  • Availability Bias
  • Survivorship Bias
  • Authority Bias

Circ’s Principles

  • Champion: Don’t be a hypocrite, use the product you build.
  • Warmness: Avoid the cold start problem with the fake start solution.

Mental Health

  • Chronic Stress: Avoid repetitive stimulation using outrage.
  • Chronic Anxiety: Avoid the state of uncertainty and provide reassurance.

Traditional Heuristics


Jakob Nielson Principles

  • None

Gestalt

  • None

Don Norman Principles

  • None

Graphic Design

  • None

Deceptive Patterns

  • None