Default Priming
Pre-selecting default options, like tips or pricing, to nudge users and create subtle pressure to comply.
Examples
Tips are automatically added during checkout without clear feedback, priming users and inducing guilt for removing them.
Default pricing options are pre-selected, nudging users toward a specific choice without explicit consent.
Altruheuristics
Biology
- Status Play: The user status is lowered as they are primed into feeling guilty for changing the amount.
CBT Distortions
- Jumping to Conclusions: Where did this come from?
- Catastrophizing: What if the driver knows I didn’t tip?
- Personalization: Feel guilty for not giving tip.
- Blaming: They make me feel bad.
- Should: I should tip them as they need probably it.
Biases
- Priming
- Conformity Bias
- Self-serving Bias
Circ’s Principles
- Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
- Expectations: Reduce stress by providing control and reassurance of outcome.
Mental Health
- None.
Traditional Heuristics
Jakob Nielson Principles
- Visibility: Same as above.
- Match Real World: Asking for a tip upfront is considered to be unethical and breaks real world interaction and cultural norms.
Gestalt
- None
Don Norman Principles
- Feedback: An extra charge was added with no feedback provided.
- Visibility: The text is small and overpowered by all the other content.
Graphic Design
- F Pattern: Illusive pattern is applied outside the scannable area.
Deceptive Patterns
- None