Disrupted Attention
Retrieving a user’s personal information before trust is established. This pattern consists of four key sub-sections:
- Double Friction: Force submission of information before access.
- Surprise Surprise: Limit access to personal information.
- Copy of Shame: Guilt-tripping the user for providing personal information or engagement.
- Houdini Content: Restrict content until the user provides access or engages.
Altruheuristics
Biology
- Trust: Step was hidden at start.
- Anxiety: Uncertain about outcome as the user may not have the information available.
- Flow: Process of creating an account and consuming content is interrupted unexpectedly.
CBT Distortions
- Personalization: Did I do something wrong?
Biases
- Loss Aversion
- FOMO
Circ’s Principles
- Balance: Always think about keeping the user in allostasis.
- Expectations: Reduce stress by providing control and reassurance of outcome.
Mental Health
- Chronic Anxiety: Uncertain expectations.
Traditional Heuristics
Jakob Nielson Principles
- User control and freedom: Action has been imposed on the user.
Gestalt
- None
Don Norman Principles
- None
Graphic Design
- None
Deceptive Patterns
- Forced Action: The user wants to do something, but they are required to do something else undesirable in return.