Shadow
Using the online disinhibition effect to influence behavior online compared to offline.

Examples
Allowing users to interact anonymously, which can lead to disinhibited behavior online.
Gailing to prevent behaviors that enable harassment and abuse toward others within the platform.
Altruheuristics
Biology
- Exclusion: Avoid alienating users through FOMO and polarization.
- Status Play: Avoid manipulating emotions by creating urgency through envy, conformity, elitism and money.
- Values & Boundaries: Guard the user’s self esteem and identity.
- Trust: Eliminate misinformation, hypocrisy, bots, fake news and strive for transparency.
- Truth: Avoid distorting reality through survivorship.
- Escapism: Avoid harmful time-sucking, non-productive experiences.
CBT Distortions
- Polarization: Seeing things in extreme, absolute terms without considering the middle ground.
- Labeling: Avoiding negative labeling based on specific behaviors or making sweeping character judgments from isolated incidents is essential.
- Always Being Right: Insisting on being right in every situation and refusing to consider alternative viewpoints.
Biases
- Confirmation Bias
- Conformity Bias
- Negativity Bias
- In-Group Bias
- Herd Mentality Bias
- Affinity Bias
- Fundamental Attribution Error
Circ’s Principles
- Balance: Always think about keeping the user in allostasis.
Mental Health
- Psychopathy: Minimize the possibility of ghosting.
Traditional Heuristics
Jakob Nielson Principles
- Match Real World: Same as mapping.
Gestalt
- None
Don Norman Principles
- Mapping: Anonymity isn’t realistic.
- Constraints: Safeguards are not put into place to limit online disinhibition.
Graphic Design
- None
Deceptive Patterns
- None