Shadow
Exploiting the online disinhibition effect to encourage anonymity, trolling, and cyber-bullying.

Examples
Allowing users to interact anonymously, which can lead to disinhibited behavior online.
Gailing to prevent behaviors that enable harassment and abuse toward others within the platform.
Altruheuristics
Biology
- Exclusion: Avoid alienating users through FOMO and polarization.
- Status Play: Avoid manipulating emotions by creating urgency through envy, conformity, elitism and money.
- Values & Boundaries: Guard the user’s self esteem and identity.
- Trust: Eliminate misinformation, hypocrisy, bots, fake news and strive for transparency.
- Truth: Avoid distorting reality through survivorship.
- Escapism: Avoid harmful time-sucking, non-productive experiences.
CBT Distortions
- Polarization: Seeing things in extreme, absolute terms without considering the middle ground.
- Labeling: Avoiding negative labeling based on specific behaviors or making sweeping character judgments from isolated incidents is essential.
- Always Being Right: Insisting on being right in every situation and refusing to consider alternative viewpoints.
Biases
- Confirmation Bias
- Conformity Bias
- Negativity Bias
- In-Group Bias
- Herd Mentality Bias
- Affinity Bias
- Fundamental Attribution Error
Circ’s Principles
- Balance: Always think about keeping the user in allostasis.
Mental Health
- Psychopathy: Minimize the possibility of ghosting.
Traditional Heuristics
Jakob Nielson Principles
- Match Real World: Same as mapping.
Gestalt
- None
Don Norman Principles
- Mapping: Anonymity isn’t realistic.
- Constraints: Safeguards are not put into place to limit online disinhibition.
Graphic Design
- None
Deceptive Patterns
- None