Subtle Ads
Blending ads indistinguishably with regular content in feeds, making it hard for users to identify sponsored material and leading to accidental clicks.
Altruheuristics
Biology
- Stress: Hard to find the information that was sought after.
- Flow: Breaks the ability to scan information.
- Trust: Appears intentional as it’s a well established company.
CBT Distortions
- Jumping to Conclusions e.g. Did I do something wrong?
- Personalization e.g. Why can’t I filter this information out?
Biases
- Framing Bias
- Salient Bias
Circ’s Principles
- Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
Mental Health
- None.
Traditional Heuristics
Jakob Nielson Principles
- Consistency & Standards: Causes confusion with subtle colors and placement.
Gestalt
- Continuation: The content is mixed with ads which breaks readability.
Don Norman Principles
- Visibility: Text is inaccessible.
Graphic Design
- Low Contrast: Text color used is inaccessible. Gray is used as it’s the only color that doesn’t have saturation.
- Color and Space: The text is made a low priority as it’s small or positioned at the bottom.
Deceptive Patterns
- None